POWER OF PACKAGING IN BUSINESS

The are numerable reasons to emphasize on your product packaging as much as the product is because it works as a communication channel between you and the product inside. It creates the anticipation and elation even before you see the actual product. Packaging makes the first impression of your brand which decides on your potential customers.

Packaging helps in the protection of the product. One of the most core functions of packaging is that it protects the product inside from the wear and tear in handling. The size, weight, value of the product determines packaging solution to be designed. Therefore, it is important that a specially curated packaging solution is developed to showcase a well-made product.

The packaging of the product communicates with the buyer symbolically. It creates an impulse to look what is inside the fine outside. It beautifies the existent attributes of the product and makes your brand more impressive and memorable. For example, the latest trends of people unboxing the specially received products/ gifts on social media to gather more attention and exquisiteness of the product. It definitely adds to the popularity of the product as well.

Packaging provides customer’s convenience. It improves and simplifies the handling of the product. For example – multiple beauty products individually, vs a curated box for all the products together. Not only does it simplify the handling, it also makes the product more presentable.

In totality, packaging promotes the product in every way possible. That is why it is important to be careful on the designing of the packaging. As much as a beautifully curated packaging creates a positive impact on the customers, a bad packaging solution can let customers never reach your product.

Happy Packaging!