HOW TO OPTIMISE PACKAGING?

1.DESIGN THE COMPLETE RANGE

We recommend that all possible packaging elements should be designed together even if the brand might not use all of it immediately. This helps in creating a complete story that has strong identity.

2. INCLUDE SEASONAL ADD ONS

We suggest that along with product packaging, we should also include seasonal add ons like gift packaging, tags , ribbons, notecards. These small elements help create a unified brand look and come in handy when the time comes.

3. INCLUDE VARIABLE ELEMENTS

There are two kinds of components in packaging design. i.e fixed and variable. Incase there are multiple products and combination offerings, its a good idea to include variable elements like sleeves, stickers etc. This really helps optimise costs and production.

4.CREATE MOCKUPS

Creating Digital as well as physical mockups help in creating a tangible and a realistic vision for us as well as clients. This makes production output efficient, in fact almost as designed ; saving money and time.