WHAT'S YOUR COLOR

 Of the many factors that play roles in creating a brand, one of the most important in that is ‘Color’. Companies and marketers put extensive efforts in researching and deciding on their brand’s color. Color creates the very first impression of the brand to influence a customer’s perception and thus becomes a powerful tool in designing the company’s identity. It can affect a brand in both positive and negative ways according to how you use it. 

Here are a few brands that made a distinct identity by opting for a particular color as a strong element of their personality and can be identified even without their logos.

CARTIER RED

The iconic red luxe leather box of Cartier is a signature creation that has been used as their packaging from generations, since the early years of Cartier.

The packaging box not only carries countless dreams, surprises, joys and happiness, but also inherits the aesthetic craftsmanship of the family.

TIFFANY BLUE

Tiffany & Co.’s blue box is the epitome of recognisable packaging in the world. It became so exquisite and attractive that everyone wanted to own it. The box is instantly recognisable due to its unique color.  They owned the shade of turquoise so strongly, that right from the box to packaging to even pop ups were in this color. The brand has become synonymous with this color. In fact, this color is even referred to as ‘Tiffany Blue’

HERMES ORANGE

Another brand that has created its identity through a specific color is Hermes. Their orange color since the 1940’s continues as their legacy, especially for their entire packaging. 

They are also selling handbags in the same color as their USP.

HARRODS GREEN

 The logotype and corporate color are the very foundation of Harrods’ visual identity.

The primary colors of them are Harrods Green and Harrods Gold. 

 The rich, dark green has associations with wealth and prestige – so it's no surprise that luxury department store has chosen it as a key part of its packaging and branding scheme. From bags and signage to all manner of own-branded products, the shade exudes class and sophistication.